MTV Campus Diaries

MTV Campus Diaries is a college connect digital platform. MTV's Campus Diaries is about capturing the vibe of the college life from standing in an admission line to the graduation ceremony and everything in between. It celebrates the spirit of being young and living it up during the college days. The uniqueness comes from the fact the activities reflect the college curriculum like #firstdayincollege, freshers, admission fever and collect stories that make the college alumni proud. These were a series of mailers created to tell the world that. 

Role: Illustration & Art Direction

Client: Viacom18
Brand: MTV 
Sub Brand: Dell MTV Campus Diaries
Director, Marketing, MTV India: Alexander Valladares
Assistant Marketing Manager, MTV India: Sharanya Iyer
Sr Marketing Executive, MTV India: Diane Dutton

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