Umbrella Design
As one of the leading media and entertainment companies in India, Viacom18 believes that growth is driven by an inclusive culture that encourages innovation through engaged collaboration. They wanted to encapsulate the diverse ethos of the individual brands into the singular identity of the mother brand. The optimal way to establish this was to create a theme that celebrated and unified the two opposing identities – the individual and the universal – OneTogether and this umbrella was designed as a testament to this belief in the brand colors, black, white, blue and red.
Role: Illustration and Design
Client: Viacom18
Brand: Viacom18
Head of Communications and CSR - Sonia Huria
Director of Communications - Aditi Chada
Senior Manager (Communications) - Prasanna Ratanjankar
Assistant Manager (Communications) - Misha Paul
Executive (Communications) - Sreemoyee Banerjee
