Bombay Exhibition Centre is the largest and permanent exhibition centre, in the private sector, in India and was set up in 1991. It has hosted several prestigious International trade fairs/exhibitions ever since. "Two", a multi-disciplinary design company rebranded the Identity in the year 2016. To celebrate the center, "Two" conceptualized the thought of a dynamic logo, that would change it's avatar using the form of the symbol basis respective service offered by the exhibition or fairs. They collaborated with various graphic designers, 3D animators, illustrators to create dynamic versions of the logo, e.g. an illustrator created a dynamic logo for kids and maternity products, while a 3D artist created a version for architecture and interiors, in the meanwhile I was creating the one for Comic Con.

Role: Character Design, Illustration & Art Direction

Brand: Bombay Exhibition Center
Client (Agency): Two
Creative Director: Swati Paranjpe
Design Director: Siddharth Khandelwal

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