The Drawing Board is an independent, yet collaborative studio founded by Vidhi that works on Branding, Art Direction, Creative Direction, Illustrative Design, Illustrative Documentation & Illustration Projects. Illustrative Design is nothing more than a design-oriented project that requires an illustrative approach in order to solve the graphic problem. When you go through some of the work we have created, you will know exactly what we mean by that, these words will resonate with you, like butter on bread.
Brand Strategy
Brand Narrative
Creative Direction
Naming
Brand identity
Art Direction
Visual Guidelines
Illustration
Illustrated Typography
Editorial Design
Packaging Design
Website UX/UI Design
Info-Graphic Design
Digital Design Language
The Founder
The Drawing Board (a.k.a. TDB) is founded by Vidhi Shah, a Bombay (now known as Mumbai) based creative director, art director & illustrator. The studio doubles as her second home, her solace and the sweetest fruit of her labour.
After spending more than half a decade creating ads, she pivoted towards illustration, almost naturally. Having spent her entire childhood daydreaming, sketching to log diaries and painting realistic leaves with petals, she started sensing a disconnect between the mechanical click of the keyboard and the finished piece of work. Like something was amiss. So, after a while of incubation and experimentation, her work began attracting commercial clients (as she had hoped it would) and eventually helped her create the studio, where she could do just that. Currently, her work lies at the intersection of illustrative graphic design, photography, and art. And when she is not sketching for work, you can find her playing with a puppy on a street, daydreaming by the sea or drinking gallons of warm teas or cold coffees in local cafes.
Things we have been asked...
So what's Illustrative Design/Documentation?
It's simple, it's nothing more than a design-oriented project that requires an illustrative approach in order to solve the graphic problem. When you go through some of the work we have created, you will know exactly what we mean by that, these words will resonate with you, like butter on bread.
What kind of clients does the studio usually work with?
We work with Multinational Companies, Advertising Agencies, Design Firms, Production Houses, Artists, Musicians, Publishing Houses, The Hospitality Industry, Independent Brands & Startups.
Can you name a few?
Times of India, MTV, L'Oréal Paris, Maybelline New York, Garnier, Hermès, Lowe Lintas, Design Stack, Teach for India, Viacom18, Cover Story, Sweetish House Mafia, Shizusan & a few more.
How many projects does the studio take on at once?
Nevermore than 3, again that also depends on the project, sometimes it is only 1, as we believe that every project needs time, effort and craft to do it right. So our apologies if we have to say no to an upcoming project due to the schedules clashing, in order to do justice to the ongoing projects.
It's simple, it's nothing more than a design-oriented project that requires an illustrative approach in order to solve the graphic problem. When you go through some of the work we have created, you will know exactly what we mean by that, these words will resonate with you, like butter on bread.
What kind of clients does the studio usually work with?
We work with Multinational Companies, Advertising Agencies, Design Firms, Production Houses, Artists, Musicians, Publishing Houses, The Hospitality Industry, Independent Brands & Startups.
Can you name a few?
Times of India, MTV, L'Oréal Paris, Maybelline New York, Garnier, Hermès, Lowe Lintas, Design Stack, Teach for India, Viacom18, Cover Story, Sweetish House Mafia, Shizusan & a few more.
How many projects does the studio take on at once?
Nevermore than 3, again that also depends on the project, sometimes it is only 1, as we believe that every project needs time, effort and craft to do it right. So our apologies if we have to say no to an upcoming project due to the schedules clashing, in order to do justice to the ongoing projects.