MTV Campus Diaries is a college connect digital platform. It is about capturing the vibe of the college life from standing in an admission line to the graduation ceremony and everything in between. It celebrates the spirit of being young and living it up during the college days. The uniqueness comes from the fact the activities reflect the college curriculum like #firstdayincollege, freshers, admission fever and collect stories that make the college alumni proud. Therefore characters were created using day to day urban college lingo. These illustrations were created for the merchandise that was going to be distributed amongst students in colleges across the country during the college festivals and events in the year of 2016.