MTV 'No Cover, No Lover' Aids Awareness Campaign
On the occasion of World Aids Day, MTV India rolled out a digital film that urged people to indulge in safe sex,
with its message, #CoverBeforeLover. The film has been conceptualised in-house at MTV India and features a man, Mr Cover Lover, who has a OCD (Obsessive Covering Disorder).
World Aids Day was observed on 1 December 2016.
![](https://cdn.myportfolio.com/61b33c71d14b70a609f70bdfa01bd17b/d44e5a4c-6cf3-4b4b-a4fb-4ad6eedbab7e_rw_3840.jpg?h=88b287deedf6c2ce16c2bcbd0af3a92a)
![](https://cdn.myportfolio.com/61b33c71d14b70a609f70bdfa01bd17b/fef933cf-7d9c-4331-b0b6-1cb0ec3f7e86_rw_1920.jpg?h=f39a021cebaeb421db00fc54d9325a22)
![](https://cdn.myportfolio.com/61b33c71d14b70a609f70bdfa01bd17b/59a611eb-6c0d-4849-aed3-6e43e3abeb38_rw_1920.jpg?h=09a289a4a77402355820a8e4652386de)
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Role: Illustration & Art Direction
Client: Viacom18
Brand: MTV
Director, Marketing, MTV India: Alexander Valladares
Assistant Marketing Manager, MTV India: Sharanya Iyer
Sr Marketing Executive, MTV India: Diane Dutto