MTV 'No Cover, No Lover' Aids Awareness Campaign
On the occasion of World Aids Day, MTV India rolled out a digital film that urged people to indulge in safe sex,
with its message, #CoverBeforeLover. The film has been conceptualised in-house at MTV India and features a man, Mr Cover Lover, who has a OCD (Obsessive Covering Disorder).
World Aids Day was observed on 1 December 2016.